8/22/2023 0 Comments Color wheel marketing emotionWhile all these factors matter, how you build out your brand – the feeling, mood, and image – are what holds the biggest weight in how consumers view the company. This means companies need to be aware of what colors their competitors use and then differentiate themselves. Studies show that our brains prefer recognizable brands. What kind of people do you want to draw to your product or service?Ĭonsumer Demographics or the specific demographics of your target audience, and what kind of colors would elicit a draw to your brand.Ĭompetitors Colorsor how your competition perceives themselves. Perceived Appropriatenessor how fitting the color is in relation to what is being sold or offered.īrand Personalityor the lifestyle and emotion you want the brand to give off. Utilizing these different aspects of color psychology can enhance the outcome of projects, help target audiences perform desired actions, create a personality, and alter how consumers perceive a company: Have you ever selected to purchase from a specific brand solely because of its aesthetic? Up to 90% of snap judgments made about products can be based on color alone.
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